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Falabella Group will continue omnichannel strategy in 2024 with emphasis on customer experience and profitability
Tuesday, April 23, 2024 - 18:45
Fuente: Falabella

The president of the multinac, Enrique Ostalé, stated that “we will continue focused on promoting our brands, which are our growth engines. “We have a winning model with a presence in the physical and digital world, and we are more optimistic about this year.”

During its Ordinary Shareholders' Meeting, the Falabella Group highlighted the need to continue deepening the company's omnichannel experience, as well as improve margins through a more agile organizational structure. In addition, more appropriate inventory management is sought, as well as better risk levels in its credit portfolio.

The president of Falabella, Enrique Ostalé, stated that “we will continue focused on promoting our brands, which are our growth engines. “We have a winning model with a presence in the physical and digital world, and we are more optimistic about this year.”

The general manager, Alejandro González, explained that “in 2023 we managed to lay the foundations to continue recovering the financial strength that characterizes us. In this sense, our investment plan will allow us to deepen the omnichannel of our value proposition and consolidate our technological capabilities.”

Along the same lines, he assured that they see a selective expansion in retail formats. “53% of our investment plan corresponds to openings and remodeling of stores and shopping centers. Likewise, 70% of the new openings correspond to the home improvement format that will continue to consolidate in Mexico with Sodimac and IKEA in Colombia. On the other hand, we will continue to advance in strengthening the proposal for the urban centers of Mallplaza,” said González.

Regarding the company's e-commerce , the company reported that the announced changes will continue to be deepened: covering the greatest number of categories through Falabella Retail and falabella.com, while Sodimac and Tottus will have a digital proposal with a specialized focus . “The quality of our products - both our own and sellers - and the omnichannel experience are our differentiating bet,” said the executive.

Regarding the financial business, González highlighted that the company will continue to consolidate Banco Falabella's leadership in Chile, where it was number one in personal checking accounts, and in Mexico, a market in which the Falabella card grew 33%. “Our digital proposal with simple products continues to gain traction in the region,” he noted.

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