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Colombian Rappi to invest more than US$ 110 million in Mexico
Wednesday, March 27, 2024 - 16:40
Rappi. Foto: Reuters.

The investment will be used to expand its Turbo technology to thousands of stores, restaurants and pharmacies, and further improve the service for users, businesses and delivery people.

The Colombian delivery application Rappi announced that it plans to invest more than US$110 million this year in Mexico to expand the company's technologies and innovations in the Latin American country.

This announcement comes at a key moment for Rappi, as the company has also announced that it has become EBITDA positive in Mexico, an achievement that demonstrates the operational efficiency and profitability of its operations in the country.

"Being EBITDA positive is very important for Rappi. It will allow us to reinvest in the market by bringing our services to more regions of Mexico and consistently strengthen our offer for users, businesses and delivery people," shared Simón Borrero, Founder and CEO of Rappi.

This achievement highlights Rappi's financial strength and stability, which positions it favorably to expand in large cities and strengthen its local presence in the 110 Mexican cities where it carries out operations.

The investment will be used to improve Rappi's operational structure and expand Turbo technology, an innovation that ensures super fast deliveries in a maximum of 10 minutes, changing the way food and products are delivered in Latin America.

With the implementation of Turbo, Rappi consolidates itself as a world leader by offering 10-minute delivery of prepared dishes from recognized brands such as McDonald's, Little Caesars, Subway, Starbucks, Casa de Toño, Taquearte and Green Grass, among others. Restaurants that join Turbo are experiencing an average 35% sales increase.

In addition, Rappi will launch Turbo Farmacias, becoming the only company in the country that will be able to deliver pharmaceutical products in just 10 minutes.

Finally, Rappi has made significant improvements to its supermarket section. It has trained hundreds of pickers to ensure the selection of high-quality products and customer satisfaction, in addition to strengthening its fleet of vehicles to allow users to place large and complex orders.