La todavía baja presencia física de estudiantes internacionales, ante las limitaciones para viajar, se mantiene como efecto colateral de la pandemia en las escuelas de negocios más destacadas a nivel global. La demanda y las matrículas de programas de MBA, no obstante, se encuentran al alza y las casas de estudio avanzan en presencia femenina en sus aulas e innovación.

2021 se vio nuevamente marcado por la pandemia de COVID-19, pero un aspecto en particular. Y es que el movimiento de forma presencial de alumnos de MBA en las más destacadas casas de estudio alrededor del mundo continúa bastante congelado. Sin embargo, las escuelas de negocios trabajan a toda máquina y las matrículas y la demanda por estos programas incluso en modalidades hibridas no ha disminuido. Las escuelas de negocios han tenido que adaptarse y hasta ahora lo han hecho relativamente bien, aunque en detrimento del componente de experiencia del alumno.

Vea aquí los resultados del Ranking MBA Global 2022

En esta oportunidad, son 48 las escuelas de negocios participantes del Ranking MBA Global 2022. Es interesante notar que en las primeras seis posiciones no hubo cambios con respecto al ranking 2021, donde tenemos como líder a Stanford Graduate School of Business (1°). Le sigue IESE Business School (2°), HEC Paris (3°), London Business School (4°), Haas School of Business (5°) y finalmente, Yale School of Management (6°).

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La actuación de HEC Paris (3°) merece destacar, pues aumentó su puntaje de 89,21 puntos en ranking 2021 a 92,20 en 2022. En particular, la escuela de negocios aumentó considerablemente su desempeño en las dimensiones de Multiculturalidad y Posición Internacional.

El top 10 de esta nueva versión del ranking lo cierran las escuelas de negocios ESADE Business School (7°), IE Business School (8°), Warwick Business School (9°) y The Fuqua School of Business (10°).

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Si observamos de fondo las características de este selecto grupo de las 10 primeras, se aprecia que un 20% de los estudiantes participantes de sus programas de MBA provienen de América Latina, además, un 38% del total de estudiantes son mujeres y el puntaje promedio GMAT asciende a 700,6 puntos, el cual aumentó comparado con los 693 puntos de la versión anterior del ranking.

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La diversidad cultural es imprescindible para agregar valor a los programas de MBA. Y de hecho, Stanford (1°) destaca en este aspecto al contar con estudiantes de 85 nacionalidades. Por otra parte, Hult International Business School (29°) cuenta con 75 nacionalidades, EU Business School (21°), con 74 nacionalidades y London Business School (4°), con 72 nacionalidades. Como se aprecia Gráfico 1, este top de escuelas con mayor variedad de países de los cuales provienen sus estudiantes lo cierran HEC Paris (3°), IESE (2°), IE (8°), The Fuqua (10°), Haas (5°) y finalmente, ESADE (7°) y Warwick (9°), ambas con 41 nacionalidades.

A pesar de las dificultades y cambios durante 2021, hay escuelas que destacan por su avance en algunas posiciones del ranking comparando con versiones anteriores. Estas escuelas de negocios son Owen Graduate School of Management (18°), EU Business School (21°) y Leeds School of Business (42°).

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Por otro lado, este año siete nuevas escuelas se estrenan en nuestro ranking: Durham University Business School (20°), Bayes Business School (22°), Mendoza College of Business (23°), Warrington College of Business (32°), Cranfield School of Management (33°), Deakin Business School (43°) e International Business School (48°).

Estudiar en pandemia

Desde 2020 la situación política, económica y sanitaria cambió en todo el mundo, por lo que la tarea de atraer estudiantes extranjeros y en particular, estudiantes latinoamericanos, se ha vuelto un desafío para las escuelas de negocios. A pesar de las dificultades, se aprecia un aumento considerable de estudiantes latinoamericanos en 2021, lo que confirma que cada año más estudiantes de la región buscan especializarse con alguno de los programas MBA que ofrecen las mejores escuelas del mundo.

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América del Norte aumentó su porcentaje de estudiantes latinoamericanos sobre el total de estudiantes, alcanzando 8,7% comparado con un 6,9% de la versión anterior, mientras que Europa se posiciona con un 21,1% de estudiantes latinoamericanos, siendo un porcentaje mayor a la versión 2021 del ranking (19,3%) pero aun siendo bajo comparado al escenario prepandemia, en el que en el ranking 2020 las escuelas de negocios europeas recibieron un 27,6% de estudiantes latinoamericanos. Por otro parte, el porcentaje de profesores latinoamericanos impartiendo clases en los programas de MBA alcanza un 3% para América del Norte y un 7,3% para Europa.

Dentro del top 15 de escuelas de negocios con mayor proporción de profesores latinoamericanos se encuentran cinco instituciones españolas, ESIC (25°) y EAE (31°) con 23%, IE (8°) con 28%, IESE (2°) con 11% y ESADE (7°) con 5%. Sin embargo, al igual que la versión anterior del ranking, EU Business School (21°) se posiciona como la escuela con mayor porcentaje de profesores latinoamericanos con un 30%.

Al no contar con una barrera idiomática, sin duda, las escuelas de negocios españolas tienen una relación muy estrecha con Latinoamérica, pues no solo cuentan con un porcentaje importante de profesores latinoamericanos, sino también año a año reciben a cientos de estudiantes latinoamericanos. Nuevamente, EAE Business School (31°) gana el liderato del mayor porcentaje de estudiantes latinoamericanos sobre el total de estudiantes, con un sorprendente 81%. Le sigue IE Business School (8°) con 52% y ESIC Business & Marketing School (25°) con 40% de estudiantes de América Latina.

Para el ranking 2021 destacábamos como un 51% de las escuelas participantes realizaron activamente consultorías a empresas latinoamericanas. Este año, el porcentaje se eleva a un 60,4%, confirmando cómo año a año las distintas escuelas de negocios realizan más iniciativas enfocadas en América Latina, como parte de su programa de MBA.

Por otra parte, también se observa un aumento importante en el porcentaje de escuelas que organizan eventos con oradores de América Latina y eventos de networking, alcanzando 66,7% y 72,9% respectivamente.

Radiografía de género

No es novedad que la disparidad de género continúa en distintos ámbitos y los programas de MBA evaluados no son la excepción. Solo un 40,8% del total de estudiantes matriculados son mujeres, no obstante, cabe destacar que este porcentaje aumentó levemente comparado a la edición anterior del ranking, donde el porcentaje de mujeres ascendía a 38,8%. En lo que respecta a profesores full time, un 30,9% son mujeres, situación más favorable que el 27,7% del ranking anterior.

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Finalmente, analizando a la población de egresados de los programas MBA, un 33,9% de los alumnos destacados recientes (2017 a 2021) son mujeres, mientras que solo un 21,9% de los alumnos destacados históricos (1970 a 2016) pertenecen al género femenino.

Sin embargo, hay escuelas de negocios donde predomina la cantidad de estudiantes mujeres sobre hombres, Kenan-Flagler Business School (24°) cuenta con un 70% de mujeres y A.B. Freeman School of Business (46°) con un 67%.

Impulsando el emprendimiento e innovación

En el mundo globalizado actual, el emprendimiento e innovación se ha tomado la agenda de todos los países y las escuelas de negocios buscan promover conocimiento a través de sus programas de MBA.

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Un 84,4% de las escuelas de negocios participantes realiza competencias de innovación y un 91,3% realiza eventos de emprendimiento. Por otra parte, cada año aumenta la cantidad de escuelas que cuenta con algún tipo de beca para emprendedores que deseen ser parte del programa MBA. Si para la versión anterior el porcentaje era de 67,3%, este año contamos con un 81,3% de escuelas que brindan becas. Finalmente, un 80,9% de las escuelas actúan como aceleradora de negocios y un 60% tiene o alberga un Centro de Innovación.